The Client:
One of Canada’s largest telecommunication companies, TELUS supplies phone, Internet, and TV services to millions of consumers and businesses.

The Project:
Dog Park Digital works with the company’s media AOR to provide digital media planning and buying services for home, business, and corporate advertising campaigns.

The Results:
Since DPD began working with TELUS in early 2011, campaign results have improved steadily.  The average cost-per-acquisition for home products has, for example, been reduced by approximately 2/3 in less than one year.