How do you introduce yourself (or your company, or your brand, or your product) to a new consumer, partner, market or prospect – especially if they’re already in an established group?

When you watch dogs say ‘Hi’ to each other, you can immediately tell who has done it right and who needs to learn some manners. Not just the dog being approached, but most of the others in the area will immediately react to a positive or negative introduction. If it’s done properly, everybody’s glad to checkout the newcomer. If it goes badly… everyone becomes cautious.

And it’s really quite simple. New, after all, is usually good. Everyone gets excited about going to a new place and meeting new friends. At the dog park, as soon as the gate opens, all the dogs (and most of the owners) look to see who has just arrived. Everybody (dogs and people alike) is starting off from a pretty good position and attitude.

So what are a few simple rules we can learn about introducing ourselves? For starters:

1. Remember that (almost) everybody likes to check out the newcomer. Be positive, expect the best, and be ready to show that they weren’t wrong to be glad to see you.

2. Don’t rush right in. You don’t have to move slowly; just avoid being pushy.

3. Reciprocate and expect reciprocation from others. Do your sniffing of the other butts, and don’t try to block them from sniffing you right back.

4. Treats are awesome. If you can bribe your new friends with something yummy or fun, why not? In marketing, promotional goodies, special offers, and so on are nothing to be afraid or ashamed of. BUT, don’t use them as a crutch. A treat is only good if it reinforces an already positive experience. It won’t turn somebody who hates you into your best friend. Not for long, at least.