Dogs can teach us a lot.

But just as importantly, so can their not-so-natural habit.

Dog park make an interesting metaphor for marketing, and especially “digital” (or “online”, if you prefer) marketing.

As a controlled (yet open) space, a dog park allows our four legged companions an enormous amount of freedom while simultaneously giving us peace of mind.

  • They (and we) can experiment without much risk.
  • We can pay as much or as little attention as we desire.
  • Exact results are unpredictable, but they can be guided.
In the digital marketing world, these qualities are just as desirable as they are in the park.  Some of our favourite – and most successful – campaigns have resulted from a bit of playful experimentation, gradually progressing an idea as data and additional insights arise.  Paying close attention when appropriate, but being hands-off when our meddling will do no good, drives both optimization and understanding.

And with that… Welcome to Lessons From The Dog Park!

We hope you’ll find something interesting, and maybe even a little informative, as we build this blog.  Over time, we plan to highlight the experiences, observations, and opinions of marketing consultancy Dog Park Digital.  We encourage you to join the conversation with your own “lessons” and tell us what you think about the topics and ideas we cover.

Thanks!

Bryan Mitten – President, Senior Strategist, and good boy

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